(Note – originally posted on our other Blog – Citizen San Jose)
Much has been said about Web 2.0, social networking, and or course our friends at the RIAA. Love those folks – yeah, not so much really. You see the RIAA (or the Recording Industry Association of America) has pretty much outlived their usefulness. Traditionally as middle-men in the delivery of music, they have enjoyed near monopolistic power over the industry and the consumers of it’s content (that’s you and me). I won’t go into the evils of the RIAA and how the industry is rapidly changing blah blah blah, as many others who know much more than me are much better at explaining it than I, which isn’t to say I haven’t tried. I think most people are slowly coming around and understand that it’s a New World and the game it is a-changing. That’s great news for you, me, and especially the artists that have been held hostage by the RIAA since the invention of the phonograph.
Bum Rush the Charts (BRTC) is an example of how we can take back control of our media. At it’s core, BRTC encourages everyone to buy a specific song on a specific day from iTunes. The point? to illustrate that consumers don’t need the RIAA and neither do the artists that have been beholden to them. Interested in this social experiment? Head on over to iTunes on March 22, 2007 and purchase the song ‘Mine Again’ by Black Lab and let’s see if we can’t take back our music and make it Mine Again.
On Thursday, March 22 – click here to purchase the song and help make your voice heard. It will only take 2 minutes and .99. Thanks!
To hold you over until then, enjoy the latest video from Black Lab for free (take that evil RIAA!) Enjoy.