Ernest Gallo, founder of what eventually became the worlds’ largest wine making operation (by volume) passed away on Tuesday. Ernest and brother Julio (along with Ernest’s Wife Amelia) founded the E. & J. Gallo Winery, in 1933 with $5,900.00 and a borrowed wine making recipe from the Modesto, CA public library. Today E. & J. Gallo Winery has more than 4,600 employees with wine and other products sold in more than 90 foreign countries.
Always an innovator, Ernest pioneered modern techniques of merchandising and brand management to the wine industry, including such techniques as: a dedicated sales force, point-of-sale displays, outdoor billboards, television advertising, and RFID inventory management.
The company also grew through acquisition of vineyards, continually expanded its wineries as well as distribution facilities, and eventually built its own glass plant. The Gallo brothers also established the Gallo Research Laboratory, which focused research on all facets of wine production.
Today the Gallo tradition continues with wine being produced under more than 40 different labels.
In memoriam – Ernest Gallo
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