A Guy, a Girl, and a Bottle

BusinessWeek calls podcasting on of the Best Ideas of 2005.

“There are now more than 20,000 podcasts online on topics from learning French to Scottish music. Although championed by indies, podcasting has been adopted by media giants such as Clear Channel Communications, Walt Disney, and National Public Radio.”

In BusinessWeek’s view, “Everyone is trying to figure out how to make podcasting pay. As with bloggers, few podcasters are likely to make money. Even so, thousands can now create free content that will compete with traditional media for listeners’ attention.”

Entire article can be found at Business Week.